Dharmalife – Not the ‘usual’ Explainer video

If you had an app that could literally change lives, what would you do? Well Sasidhar, our client, had a clear idea of what HE would do.

Sasidhar approached Mypromovideos with an unusual request – make an explainer video that does not explain the product. Yes, that does NOT explain the product. His app, Dharmalife, was set to change lives of those under the influence of the most dangerous of villains – our emotions.

So we started off with the problem that even the best of us face – Emotions out of control. How many of you have gone ‘Arrrggghhhhhh’ with smoke coming outta your ears when you have slow internet ? Me…me ….me!!


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The making of Micrograam – Explainer Video

“Life is a circle”, begins the video. You witness the seed sprouting into a young sapling and growing into a big strong tree. With this ebb & flow of nature, the story of Maya unfolds. It is a story of the determinate Maya, who wants to educate her 3 children, with her meager income from selling nuts.

This story speaks to all you Humanitarians out there.

Would you like to know how this video took shape ? Read on…

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My name is not ‘tchhhuuu…’ or ‘pchoooo’ :

Indian men have some reeeeaaaally bad habits that women are victims of. Nope. not talking about the booze here. And definitely not what goes on ‘behind the closed door’ .

But I am referring to a disturbing behavior that every working woman faces in her daily life.


Am I talking about those dumbasses on the streets who wolf whistle? Nayyy, that’s a given. We are used to that. Every girl learns to become deaf and dumb while walking the streets.

I’m talking about workplace catcalls. Yes, those things exist. I don’t know how men think that it’s okay to address women in every which way but their name. We have a NAME guys. Use it. We beseech you.

I am not the kind of person to bear this condescending behavior. So I have stood up to not less than 4 men so far about said Catcalling. But I am tired of it. It is such a basic etiquette that nobody seems to get. I don’t want to go the HR every single time something like this happens.

Women silently go with this behavior mostly because they don’t understand this is borderline harassment. You don’t have to take this snotty behavior. It’s a workplace, be it man or woman, you have to follow some etiquette. Learn to respect yourselves, girls.

And Men,

Please grow up.

Call me crazy, but I just don’t answer to ‘tchhhuuuu…’ or ‘pooochhhh’ or  any other damnning noise.

I hope you men learn this.